Established nearly three decades ago within the rugged mountains of the Sierra Madre Occidental, The Huichol Center and its founder, anthropologist Susana Valadez, strive to empower both Huichol individuals and communities across the country to maintain their spiritual, artistic and cultural heritage by preparing them to coexist with the outside world on their own terms. With careful planning and education the Huichol people can thrive in today’s world without sacrificing their native traditions or language.